Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Gesture

Location: New York, NY - NON-REMOTE / NON-HYBRID

This position does not offer remote work options and necessitates your presence at our NYC office, we ask that you apply ONLY if working from our NYC office is indeed feasible for you at this time.

Type: Full-Time

Compensation: $65,000

About Us:

Get ready to groove with Gesture, the ultimate e-commerce and delivery-tech sensation! We're not your average company - we're all about innovation, going global, and changing the game when it comes to showing love and thanks. Our mission? To whip up rad products and services that'll transform the way folks bond, chat, and vibe using some seriously swanky tangible goodies and presents.

We are seeking a full-time role for a Digital Marketing Specialist or Associate. This person will be responsible for planning, execution, and optimization of our digital marketing campaigns. You will work closely with the marketing team to develop and implement digital strategies that drive brand awareness, lead generation, and revenue growth. This role requires a deep understanding of various digital marketing channels, strong analytical skills, and the ability to adapt to the evolving digital landscape. This is an in-office based position working from our NYC-based office. This role does not support remote or hybrid work.

Key Responsibilities:

1. Social Media Platforms Specialist

· Demonstrated fluency in Paid Ads campaigns for TikTok, Instagram, Facebook, and other social media platforms.

2. Digital Campaign Management

· Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, social media, email marketing, search engine marketing (SEM), and display advertising.

3. Content Creation

· Collaborate with content creators to develop engaging and relevant content for digital channels, ensuring alignment with the overall marketing strategy.

4. SEO and SEM

· Conduct keyword research, monitor website performance, and manage pay-per-click (PPC) advertising campaigns to improve organic and paid search visibility.

5. Email Marketing

· Create, segment, and analyze email campaigns to nurture leads and maintain strong communication with our audience.

6. Social Media Management

· Develop and implement social media strategies to increase brand presence, engagement, and followership across various platforms.

7. Analytics and Reporting

· Monitor, analyze, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.

8. Conversion Optimization

· Implement A/B testing and other optimization strategies to improve website and landing page conversion rates.

9. Budget Management

· Manage and allocate digital marketing budgets effectively to maximize ROI.

10. Market Research

· Stay up to date with industry trends, competitor activities, and emerging digital marketing technologies.

Required Qualifications:

· Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience).

· Proven experience in digital marketing, with a focus on managing campaigns across various channels.

· Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, social media advertising platforms, email marketing software, etc.

· Strong analytical skills and the ability to interpret data to make informed decisions.

· Excellent written and verbal communication skills.

· Creative thinking and the ability to develop innovative digital marketing strategies.

· Detail-oriented and highly organized with strong project management skills.

· Ability to work both independently and collaboratively in a team-oriented environment.

· Certifications in digital marketing (e.g., Google Ads, HubSpot, or similar) is a plus.

Benefit

• Competitive salary and performance-based bonuses.
• Stock Options
• Unlimited PTO and more
• Health, dental, and vision insurance
• 401(k) retirement plan
• Professional development opportunities
• A collaborative and innovative work environment

If you're a results-driven Digital Marketing Specialist looking to make an impact in the digital advertising landscape, we encourage you to apply and join our team at Gesture.

Interested candidates should submit their resume, a cover letter, and any relevant experience or projects. In your cover letter, please highlight your relevant skills, experiences, and motivations for applying to this position.

Join us in driving operational excellence and success in the e-commerce, delivery, and tech industry. We look forward to welcoming a motivated and talented professional leader to our team!

We strongly encourage you to start by downloading our app. In addition, please visit gesture.vip at your earliest convenience to learn more about the company.